Are 3D Shapes Eligible For Trademark Registration In Pakistan?

Trademark Registration in Pakistan is a critical tool for businesses to establish brand identity and protect their products from imitation. While traditional trademarks typically include logos, words, and symbols, businesses increasingly seek protection for three-dimensional (3D) shapes to distinguish their products. In Pakistan, the Intellectual Property Organization of Pakistan (IPO-Pakistan) allows for the registration of 3D trademarks under the Trademarks Ordinance, 2001, provided they meet specific requirements. This article explores the eligibility of 3D shapes for trademark registration in Pakistan, the application process, and key challenges businesses may face. 1. What Is a 3D Trademark? A 3D trademark refers to a three-dimensional shape, design, or configuration of a product that distinguishes it from competitors. Unlike traditional marks, which are primarily two-dimensional, 3D trademarks protect the unique shape or form of a product itself. a) Examples of 3D Tra...