Is Trademark Registration in Pakistan a Shield Against Unfair Competition in Emerging Industries?

In Pakistan’s evolving economic landscape, emerging industries such as technology startups, renewable energy, fintech, fashion design, and e-commerce are redefining the way businesses operate. These sectors thrive on innovation, creativity, and brand identity. Yet, they also face intense competition, where rivals may resort to unethical practices such as imitation, brand misuse, or counterfeit production. For businesses seeking to establish credibility and defend their originality, Trademark Registration in Pakistan has become a powerful shield against unfair competition. The Nature of Unfair Competition in Emerging Sectors Unfair competition typically arises when businesses try to exploit the goodwill of others rather than investing in their own brand-building. This may include: Copying logos, names, or slogans of established players. Selling counterfeit goods under a recognized brand name. Creating deceptively similar websites or apps to mislead customers. Passing...